News — In The News

Official Release: Tokina FíRIN 20mm F2 FE AF for Sony E-Mount

Official Release: Tokina FíRIN 20mm F2 FE AF for Sony E-Mount

We’re super excited to announce the new Tokina FíRIN 20mm F2 FE AF for Sony E-Mount. The new Tokina FíRIN 20mm F2 FE AF is the second prime lens in the FíRIN lens line. The new lens gives users an auto-focus addition to the FíRIN line. The specs are: 13 lens elements in 11 groups, including two aspherical elements and three super-low dispersion elements 62mm filter thread Minimum focus of 0.28m 9-blade aperture No pricing information has been released at this time. The lens is tentatively scheduled to be available at the end of April for Japanese customers and the...

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5 History Making Photographers You Should Know

5 History Making Photographers You Should Know

1. Gordon Parks: The first African-American photographer hired at Life and Vogue magazines, Gordon Parks was a prolific photographer, writer, composer and filmmaker. The photo essays he produced primarily for LIFE magazine from the 1940s to 1970s focused on issues related to poverty, race, segregation and the lives of African Americans. In addition, Parks was also a celebrated composer, author, and filmmaker who interacted with many of the most prominent people of his era – from politicians and artists to celebrities and athletes. In 1969, became the first African American to write and direct a Hollywood feature film based on...

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Malibu InstaMeet w/ Tokina Ambassador Tracy Lee

Malibu InstaMeet w/ Tokina Ambassador Tracy Lee

Come meet ambassador Tracy Lee Monday, Oct 9th! Slik tripods, Tokina lenses and Hoya filters will be on hand with products to use and goodies to give away. Park on the inland side of PCH as the parking lot closes at sunset. Itinerary: 5:00pm Meet El Matador Beach6:12pm Sunset7:00pm Meet for Milky Way7:38pm Galactic Center visibility begins9:33pm Moonrise9:39pm Galactic Center visibility ends10:30pm or 11:00pm meet up for food TBD *Schedule is fluid and subject to change   About Tracy Lee Tracy Lee is a Las Vegas based adventure photographer who is addicted to shooting the Milky Way.  She is no stranger to a camera, being self taught since...

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Shoot like an editor: <br> a photographer's guide to getting published

Shoot like an editor:
a photographer's guide to getting published

Do you ask yourself if you even need to get published anymore as a photographer? We believe, depending on your goals as a business owner and artist, there is a real benefit from getting published. * When your work is published in a catalog, magazine or on a blog you are essentially aligning your brand with theirs.* Being able to put a trusted brand’s logo next to yours will help you essentially co-opt some of their credibility.* Validation increases your confidence. As a business owner you need feedback on what you are producing.* Having a goal to get published in...

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